The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Determine marketing and sales objectives.
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Marketing and sales opportunities are analysed in terms of their viability and likely contribution to organisational and client goals and objectives. Completed |
Evidence:
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Marketing and sales requirements are identified in consultation with relevant people according to organisational requirements. Completed |
Evidence:
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Sources of property market information are identified and information is collected according to organisational requirements. Completed |
Evidence:
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Characteristics of customer base and target markets are evaluated using available data and recognised research techniques. Completed |
Evidence:
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Business equipment and technology are used to access, analyse and organise information according to organisational requirements. Completed |
Evidence:
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Develop a marketing and sales strategy.
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Marketing and sales objectives and strategies are developed in consultation with relevant people according to organisational requirements. Completed |
Evidence:
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Marketing and sales strategies are developed in line with organisational requirements and detail a range of activities that accurately reflect client needs and legislative and ethical requirements. Completed |
Evidence:
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Marketing and sales materials reflecting agreed strategies are developed within appropriate budgets and timeframes. Completed |
Evidence:
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Marketing and sales methods that best fit the potential market are selected and used to ensure maximum impact within specified markets. Completed |
Evidence:
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Personnel and resources required to support marketing and sales strategies are identified and prepared according to organisational requirements. Completed |
Evidence:
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Review and report on marketing and sales activities.
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Marketing and sales activities are reviewed against the aims and objectives of the marketing and sales strategy. Completed |
Evidence:
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Need for adjustments and alternative marketing and sales strategies is assessed in consultation with relevant people. Completed |
Evidence:
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Feedback on marketing and sales strategy outcomes is sought using reliable methods and verifiable data according to organisational requirements. Completed |
Evidence:
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Conclusions and recommendations are prepared from verifiable evidence and constructive advice is provided on future marketing and sales initiatives. Completed |
Evidence:
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